Biking: it’s more than just exercise. It’s equitable transportation, entertainment and a way for people to be introduced to Detroit and what the city has to offer. That’s the motto that motivates biking advocate Jason Hall, the founder of RiDetroit, the co-founder and former president of Slow Roll Detroit, and the owner and operator of Trek Bicycle Midtown Detroit.

Hall opened RiDetroit, an ebike tour company, in 2018 to tap into the potential of electric bikes. Around the same time, Hall was building a community of cyclists every Monday in Detroit through Slow Roll Detroit. The Slow Roll idea has since expanded to other cities across the nation after Hall and company were featured in a SuperBowl commercial.

During the pandemic, Hall opened Electric Avenue Bikes, Detroit’s first only-ebike shop. In 2022, Hall partnered with Trek Bicycles, converting Electric Avenue Bikes to Trek Bicycle Midtown Detroit, bringing the global bicycle retailer to the Motor City.

As Hall has heightened the popularity of biking around Detroit and across the nation, what has been biking’s influence on downtown Detroit? How can biking play a role in Detroit’s post-pandemic recovery? One Detroit contributor Stephen Henderson, host of “American Black Journal,” talks with Hall about the importance of having a high-end bike shop in Detroit, and the benefits of biking— the economic benefits for the city, the health benefits for the rider and the environmental benefits for our climate.

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